Men’s Men
In the 2012 Kia Optima commercial you enter onto a young unshaven white male frowning in his sleep.When a sandman appears and spills a shiny bag labeled sweet dreams onto him. Then the man is in a brand spanking new shiny Kia Optima. He is racing on a race track in it, where ton’s of bikini clad women are cheering and fawning for him. A smile spreads across his face at the sight of them, and only grows as he rounds the corner to find a huge stage with smoke and lights, the works, filled with Motley Crue, one of the greatest rock bands. The scene is pulled away back to the man who is now smiling. The advertiser is trying to show that having this car will make you hot, irresistible to the ladies, and that life is better and more fun. The guy who owns this car is the guy you want to be: fun, carefree, and sexy. The car will make your dreams reality. The lighting is night time, a guy who knows how to live a little after dark. Motley Crue music sets the ultimate rock n roll tone while the fog and stage lights attract a man even more to wanting the car. The generic hot boy and if you are a guy then it is typically generic to want a wicked car, rock bands, and bikini clad girls, even though some men aren’t like that. It’s what we generally associate with men. An image that all they want is girls, rock, and shiny objects, it’s like just generically getting all blue for a baby boy or all pink for a girl. It doesn’t necessarily mean they are like that, but it’s what we associate with people.
Men’s Women
In this Axe commercial you find a young, fit, guy using an open shower on the beach. As he washes off with Axe, his movements are copied by the bikini clad women on the beach. As he washes off, the women take off their tops with his movements. When he stops and turns around, two young, beautiful women are standing there, tearing his clothes off with their eyes, as they hold the remains of their bikini tops against their chest. Two half dressed women, eyeing you, what man wouldn’t want that. The adviteser is saying that by using axe women will be attracted to you so much they may go crazy. A beautiful beach and bright light shows off the tan in the women and more importantly to men, what they are holding on to. Men seem to like the idea of women fawning over them, especially if they are a dime-piece. It’s the ultimate fantasy. They have it all: beauty, bikini’s, confident looks, and steamy eyes. The perfect woman to men, especially since in the entire commercial, they don’t talk.
Women’s Women
The generic Vicotria Secrets commercial, young, sexy, women in lingerie. Three young women laying seductively on a beach in lacy, pretty lingerie. Giving off the ultimate sex appeal and conveying confidence.
The add is saying that this lingerie will make you sexy, confident, and make you all over attractive, giving you all the key ingredients to sex appeal and seduction. And what do women want more than to be fit, gorgeous, and attractive to men, not much. In the commercial the lighting is bright and sunny, making the colors vibrant and beautiful. It makes it look fun and sexy. A soft pretty music is playing making the whole thing that more attractive. Its trying to attract women to buy their lingerie so they will look this good. When girls think about how they want to be when they get to be thirty and flirty, who wouldn’t want to be a Victoria’s Secret model. They embody what every women wants to be like, what we all strive to be: beautiful, confident, coy smiles, and utter perfection on camera. It’s the high standard we believe we all have to live up to in today’s society, women have to be perfect, even though we know we can’t achieve that, we still strive for it.
Women’s Men
Scene. Men and woman stopping what they are doing, causing panic and mayhem all focusing on just each other. The men are fully focused on the women and gorgeous looking. They are all, women and men, young and beautiful. It is trying to grab both men and women into the product, and what girl can’t love the thought of a simple product getting a man to stop what he is doing and pay attention to only her, and look good while he is doing it! It’ bright out, showing off all the nice sexy men who only want to pay attention to that one girl. They are trying to young females to buy the product so they can get the boy. It’s a perfect scene for any girls fantasy. A love at first sight with panic and chaos in the distance, its like every romantic torrid love affair. It follows the dream that you can’t come in contact with a hottie, the air of mystery is up since you don’t know him, and feel this strange connection like a magnet. We also tend to love all those dark haired, toned, type of men. It’s what we see when we picture someone perfect. Dark, tall, and hunky.